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Klout, Cathay Pacific and the perils of social media-led influencer marketing
NB: This is a guest article by Shubhodeep Pal, senior innovation officer at airline and airport strategy firm SimpliFlying. Cathay Pacific and social influence measurement service Klout have a...
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So just what does social influence mean in travel marketing?
Targeting influencers in marketing is most definitely not new – from sending out samples to social butterflies to Tupperware parties to the much-hyped ‘fam’ trip for press to a particular destination,...
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The travel marketing funnel is broken
One of the leading voices on digital marketing today is Brian Solis, an Altimeter Group analyst and author of WTF: What’s the Future of Business?. Solis argues that a new cohort of consumers has...
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